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Starting with SEO or SEM: Which One is Better? SEO is a method used for achieving long-term results, more cost-effective compared to SEM, but with a slower pace of results. Typically, the results of SEO efforts can be seen within 3-6 months. On the other hand, SEM is a method where the return on investment (ROI) from Ads campaigns can be directly measured, providing quicker results. Especially for e-commerce websites looking to highlight specific products during certain periods, running SEM campaigns would be more logical.
Specialization: Becoming an expert in SEO requires experience. You need to be familiar with SEO tools, stay updated on current SEO strategies, and measure your results closely. To specialize in Ads, you must understand Ads' advertising models and strategies. Learning Ads is more operationally intensive than SEO, therefore, the learning curve is longer.
Understanding the Google Algorithm: The Google Algorithm refers to all factors that affect website rankings in search results on Google. Google periodically updates or changes its algorithm without sharing detailed information about these updates.
Decoding the Google Algorithm: SEO experts attempt to decipher Google's algorithm through comparative tests. For example, by comparing two websites with similar content but utilizing different techniques, experts analyze which one ranks higher on Google, providing insights into Google's algorithm. These tests are predominantly conducted abroad.
If you have any questions or need clarification, feel free to ask in the comments. You can find all parts of this series in the SEO category.
Specialization: Becoming an expert in SEO requires experience. You need to be familiar with SEO tools, stay updated on current SEO strategies, and measure your results closely. To specialize in Ads, you must understand Ads' advertising models and strategies. Learning Ads is more operationally intensive than SEO, therefore, the learning curve is longer.
Understanding the Google Algorithm: The Google Algorithm refers to all factors that affect website rankings in search results on Google. Google periodically updates or changes its algorithm without sharing detailed information about these updates.
Decoding the Google Algorithm: SEO experts attempt to decipher Google's algorithm through comparative tests. For example, by comparing two websites with similar content but utilizing different techniques, experts analyze which one ranks higher on Google, providing insights into Google's algorithm. These tests are predominantly conducted abroad.
If you have any questions or need clarification, feel free to ask in the comments. You can find all parts of this series in the SEO category.