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Google announced two changes in AdSense today, but does not "expect publishers to see a change in their earnings" and payments. Consistency and "greater transparency" were cited as the reasons for these updates.
Currently, Google pays publishers when someone clicks on an ad on their site, or "per click." AdSense will soon switch to "per impression" payment, which Google states is the industry standard for graphical ads (banners, boxes, etc.).
This will "provide a more consistent way to pay publishers for their advertising space on Google products and third-party platforms, helping them compare themselves with other technology providers that use it."
It is important to note that this change will not influence the type or amount of ads publishers can display on their websites.
Meanwhile, Google is also changing the revenue sharing structure of AdSense so that fees are not processed in a single transaction.
"We will now divide the revenue share of AdSense into separate fees for the buyer and seller side. To show ads with AdSense for content, publishers will receive 80% of the revenue after the advertiser's platform collects its fee, whether from Google's buying platforms or third parties."
Google says that "publishers will continue to retain around 68% of the revenue."
For example, when Google Ads purchases graphical ads on AdSense, Google Ads will retain on average 15% of the advertiser's investment. There are variations because Google Ads does not charge a fixed fee per impression, as many advertisers choose to pay based on user actions, such as a click or conversion.
These changes will take effect "early next year" and "do not require any action on the part of publishers." Google said it has conducted tests on potential changes in publishers' earnings and does not expect anything to change.
Currently, Google pays publishers when someone clicks on an ad on their site, or "per click." AdSense will soon switch to "per impression" payment, which Google states is the industry standard for graphical ads (banners, boxes, etc.).
This will "provide a more consistent way to pay publishers for their advertising space on Google products and third-party platforms, helping them compare themselves with other technology providers that use it."
It is important to note that this change will not influence the type or amount of ads publishers can display on their websites.
Meanwhile, Google is also changing the revenue sharing structure of AdSense so that fees are not processed in a single transaction.
"We will now divide the revenue share of AdSense into separate fees for the buyer and seller side. To show ads with AdSense for content, publishers will receive 80% of the revenue after the advertiser's platform collects its fee, whether from Google's buying platforms or third parties."
Google says that "publishers will continue to retain around 68% of the revenue."
For example, when Google Ads purchases graphical ads on AdSense, Google Ads will retain on average 15% of the advertiser's investment. There are variations because Google Ads does not charge a fixed fee per impression, as many advertisers choose to pay based on user actions, such as a click or conversion.
These changes will take effect "early next year" and "do not require any action on the part of publishers." Google said it has conducted tests on potential changes in publishers' earnings and does not expect anything to change.