How to Do Internal SEO?

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In this article, we will focus on the concept of On-Page SEO, also known as Site Structure SEO. We will discuss the criteria for internal SEO. While external SEO efforts were popular 4-5 years ago, now it's almost suicidal to prioritize external SEO without implementing internal SEO. The reason for this shift is Google's increasingly selective algorithms. To illustrate, having a visually appealing exterior for a store but an empty interior is analogous to neglecting internal SEO. Therefore, internal SEO has become crucial in the current landscape. How to Do Internal SEO? It involves fixing errors on your website, optimizing images, and URLs. Any system that makes your website fully SEO-friendly falls under internal SEO efforts. The steps for internal SEO will be outlined in the continuation of this article. How to Implement On-Page SEO? Now that we've covered the basics, let's delve into the techniques. Internal SEO Techniques - Criteria: - Ensure your content is high quality and unique, catering to users. - Your website's titles and descriptions should be SEO-friendly. - Avoid overusing keywords. - Your website should be fast and mobile-responsive. Use Google's Page Speed Insights tool to test these features. Address any improvement suggestions. - Use cache and optimize images on your site. - Include alt tags for images. - Pay attention to heading tags like H1, H2, H3. - Your URL structure should be SEO-friendly (e.g., site name/category/contenturl). - Your sitemap should work efficiently. - Ensure there are no issues in your robots.txt file. - Incorporate keywords in your headings. - Create long and high-quality content for a positive user experience. - Maintain a balanced ratio between content and code. - Aim for compliance with W3 standards. - Monitor and fix 404 errors by redirecting using 301. - A clean domain history is advantageous. - Ensure your server is fast and reliable, with no data loss or delays. - SSL certification is essential. - Consistent and original content is beneficial. - Be patient with backlinks to avoid potential penalties. - Manage ad placement to not impact user experience negatively. - Register your website correctly with all search engines (Google, Bing, Yandex, etc.). - Optimize canonical link structure. - Identify and fix security vulnerabilities on your site. - Using Amp can benefit you. - Optimize CSS and JavaScript by compressing them. - Handle noindex and nofollow directives carefully for pages or links you don't want indexed. - Keep titles under 60 characters and descriptions under 140 characters. - Regularly monitor incoming and outgoing links on your site. - Address alerts in search consoles and implement solutions. - Use a favicon. - Create an efficient internal linking structure. Avoid excessive tag usage, and breadcrumbs can be helpful. Having a modern, well-coded web design is a major advantage. Source: What is Internal SEO?