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How to Do On-Page SEO?

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In this article, we will focus on the topic of On-Page SEO, also known as Site-Internal SEO. We will discuss the criteria for Internal SEO. Until about 4-5 years ago, External SEO activities were popular, but now conducting Internal SEO before External SEO is almost like committing suicide. This is mainly due to Google's algorithms becoming more selective. To exemplify, it's like having a beautifully decorated store externally but it being empty inside. Therefore, Internal SEO work has become essential in today's digital landscape.

So, what is Internal SEO and how is it done? It involves fixing errors on your website, optimizing images, and URLs. It encompasses all the work systems that make your website completely SEO-friendly. The detailed processes and tasks involved in Internal SEO will be discussed further in this post.

When it comes to On-Page SEO techniques, some important factors to consider are:

- Ensuring your content is high quality, unique, and engaging for users.
- Title and Description tags on your website should be SEO-friendly.
- Avoid overusing keywords.
- Your website should be fast and mobile-friendly. You can test these aspects using Google's Page Speed Insights tool and make necessary improvements.
- Using cache and optimizing images on your site are important.
- Alt tags should be added to images.
- Pay attention to Heading tags (H1, H2, H3, etc.).
- Maintain a SEO-friendly URL structure.
- Ensure an efficient sitemap.
- Resolve any problems in Robot.txt file.
- Incorporate keywords in your headings.
- Write long and high-quality content for better user experience.
- Balance your content and code ratio.
- Follow W3 standards as much as possible.
- Monitor and optimize your 404 error pages and implement 301 redirects when needed.
- Having a clean domain history is beneficial.
- Ensure your server is fast and reliable with no data loss.
- SSL certificate is a must.
- Consistency and uniqueness in your content creation.
- Be cautious with backlinking to avoid potential penalization.
- Ad placements should not disrupt user experience.
- Submit your website to all major search engines (Google, Bing, Yandex, etc.).
- Adjust canonical link structure.
- Identify and fix security vulnerabilities on your site.
- AMP implementation can be advantageous.
- Optimize CSS and JavaScript files.
- Carefully implement no-index and no-follow directives.
- Keep headings under 60 characters and descriptions under 140 characters.
- Regularly monitor inbound and outbound links on your site.
- Address and resolve warnings in Google Search Console.
- Use a favicon.
- Efficiently structure internal linking on your site. Avoid overuse of tags. Breadcrumbs can be helpful.
- Having a well-coded web design is a significant advantage.

To read the original article, visit: What is Internal SEO?
 

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