I paid 113 TL per click.

[Hashigato]

Friends, how could the cost per click for ads be determined? We have an ads account for our boutique company, and we have tried every method in the past two months to keep our ad position on the first page. Initially, the keywords were on broad match, and the TBM was quite low, but our position on the page was at the very bottom. Then, we switched to exact match with square brackets and increased the budget. We were always number one on the page, but the TBM prices were a minimum of 25 TL, making it unsustainable. Now, we have switched to phrase match with quotation marks, with TBM ranging from 3-6 TL, but we are still at the bottom of the page. Our aim is to secure our position among the top 3 ads with a TBM of 1-2 TL.