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Meta tags, also known by their English name as meta tags, are HTML tags that are included in the header of a web page. They are invisible to regular visitors but highly useful for browsers or other programs that may make use of this information.
Their purpose is to include reference information (metadata) about the page, such as author, title, date, keywords, description, etc.
Source: https://en.wikipedia.org/wiki/Meta_element
Not using meta tags correctly or not using them at all on your web pages can negatively impact the performance and visibility of your website.
Here are some common disadvantages of not using or improperly using meta tags:
1. Reduced visibility in search results: If a web page does not use meta tags or uses them incorrectly, search engines may not have the information they need to index and categorize the page's content properly. This can lead to decreased visibility in search results, affecting both traffic and the website's visibility.
2. Inaccurate or unclear information: If meta tags do not provide clear and accurate information about the page's content, users may struggle to understand the purpose of the page. This can result in higher bounce rates and reduced time spent on the page.
3. Compatibility issues: Some browsers or search engines may not support certain types of meta tags or may interpret them differently. Using meta tags that are not compatible with some browsers or search engines can affect user experience and site visibility.
Types of Meta Tags:
- Description Meta Tags: Provide a brief description of the page content and purpose. Search engines use this information to display descriptions in search results.
- Keywords Meta Tags: Contain a list of keywords related to the website content. Some search engines still use this for content indexing.
- Author Meta Tags: Display the author's name of the page.
- Robots Meta Tags: Indicate to search engines whether to index links on the page.
- Preview Page Meta Tags: Provide information on how the page will be displayed in results, including preview images and page titles.
- Language Meta Tags: Indicate the language in which the page is written.
- Redirection Meta Tags: Redirect users to a new page after a period of time.
Most Used Meta Tags:
- Charset Meta Tag: Specifies the character encoding used in the page for special characters and accented letters display.
- Viewport Meta Tag: Adapts the page to different devices and screen sizes for proper display on mobile and tablet screens.
- Description Meta Tag: Provides a brief description of the website content for search engines to display.
- Keywords Meta Tag: Contains a list of related keywords for indexing content.
- Robots Meta Tag: Provides guidelines for search engine indexing and following links.
- Author Meta Tag: Indicates the author's name of the webpage.
- Refresh Meta Tag: Redirects users to a new page after a specific time period.
- Theme-Color Meta Tag: Specifies a color for the mobile browser toolbar and status bar.
- Apple-Mobile-Web-App-Capable Meta Tag: Allows the website to open in full-screen mode on iOS devices.
- Apple-Mobile-Web-App-Status-Bar-Style Meta Tag: Describes the status bar style on iOS devices in full-screen mode.
- Msapplication-TileImage Meta Tag: Specifies the image used as the application icon on the Windows start screen.
- Msapplication-TileColor Meta Tag: Specifies the background color of the application icon on the Windows start screen.
For more information: https://developers.google.com/search/doc...tags?hl=en
Their purpose is to include reference information (metadata) about the page, such as author, title, date, keywords, description, etc.
Source: https://en.wikipedia.org/wiki/Meta_element
Not using meta tags correctly or not using them at all on your web pages can negatively impact the performance and visibility of your website.
Here are some common disadvantages of not using or improperly using meta tags:
1. Reduced visibility in search results: If a web page does not use meta tags or uses them incorrectly, search engines may not have the information they need to index and categorize the page's content properly. This can lead to decreased visibility in search results, affecting both traffic and the website's visibility.
2. Inaccurate or unclear information: If meta tags do not provide clear and accurate information about the page's content, users may struggle to understand the purpose of the page. This can result in higher bounce rates and reduced time spent on the page.
3. Compatibility issues: Some browsers or search engines may not support certain types of meta tags or may interpret them differently. Using meta tags that are not compatible with some browsers or search engines can affect user experience and site visibility.
Types of Meta Tags:
- Description Meta Tags: Provide a brief description of the page content and purpose. Search engines use this information to display descriptions in search results.
- Keywords Meta Tags: Contain a list of keywords related to the website content. Some search engines still use this for content indexing.
- Author Meta Tags: Display the author's name of the page.
- Robots Meta Tags: Indicate to search engines whether to index links on the page.
- Preview Page Meta Tags: Provide information on how the page will be displayed in results, including preview images and page titles.
- Language Meta Tags: Indicate the language in which the page is written.
- Redirection Meta Tags: Redirect users to a new page after a period of time.
Most Used Meta Tags:
- Charset Meta Tag: Specifies the character encoding used in the page for special characters and accented letters display.
- Viewport Meta Tag: Adapts the page to different devices and screen sizes for proper display on mobile and tablet screens.
- Description Meta Tag: Provides a brief description of the website content for search engines to display.
- Keywords Meta Tag: Contains a list of related keywords for indexing content.
- Robots Meta Tag: Provides guidelines for search engine indexing and following links.
- Author Meta Tag: Indicates the author's name of the webpage.
- Refresh Meta Tag: Redirects users to a new page after a specific time period.
- Theme-Color Meta Tag: Specifies a color for the mobile browser toolbar and status bar.
- Apple-Mobile-Web-App-Capable Meta Tag: Allows the website to open in full-screen mode on iOS devices.
- Apple-Mobile-Web-App-Status-Bar-Style Meta Tag: Describes the status bar style on iOS devices in full-screen mode.
- Msapplication-TileImage Meta Tag: Specifies the image used as the application icon on the Windows start screen.
- Msapplication-TileColor Meta Tag: Specifies the background color of the application icon on the Windows start screen.
For more information: https://developers.google.com/search/doc...tags?hl=en