Friends, I have Turkish content on hand and I have run AdWords ads. I achieved a click-through rate close to 20%. Out of 100 impressions, 20 result in clicks. I translated this content into Spanish and ran ads for it as well. However, the Spanish version has a lower click-through rate of 5%. This is a total of 87 keyword exact match ad. The 5% click-through rate has disappointed me, and it is performing poorly compared to the other Turkish content. I wonder if the translation of the headline is not good, or if click-through rates increase when you move out of the learning phase of the campaign?