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Constantly updated Digital Marketing and SEO glossary. It includes digital advertising terms that will answer the questions of "What does it mean?" Pleasant learning experiences.
.htaccess: Configuration file located on Apache servers. This file is used for operations such as URL redirection, hotlink protection, IP blocking.
200: Successful operation of the page.
204: No content.
301: Permanent redirection of URLs on the site to other URLs.
302: Temporary redirection of URLs on the site to other URLs.
403: Forbidden page, possibly related to write permission.
404: Error page for redirecting incorrect URLs.
500: Server error.
Ad Request: Advertisement request.
Ad Server: Advertisement server.
Ad Serving: Delivery of online advertisements to end users by the advertising management system.
Ad Space: Advertising space.
Ad Spending: Expenditures made for advertising.
Ad Stacking: Covering ad spaces on a page.
Ad Unit: Advertising space.
Ad: Advertisement.
AdSense: System developed by Google, allowing publishers to display ads on their sites and earn money.
Advergaming: Game produced for advertising purposes.
Advertiser: Advertiser.
Advertising Agency: An agency specializing in the field of advertising. It works on multiple processes, from the strategy of all ad purchases to daily campaign management and purchasing.
Advertising Network: Provides the opportunity for advertisers and publishers to communicate through digital media. It houses multiple publishers in its inventory and sells this inventory to advertisers.
Advertorial: Advertisement in the form of news.
AdWords: Google's advertising service where you can publish your ads on Google and AdSense publisher sites. New name: Ads
Affiliate Network: Network that operates based on revenue sharing.
Ads: Google's advertising publishing service. Formerly known as AdWords
Affiliate: Affiliate.
Agency Discount: Agency discount.
Ahrefs: A tag that defines a link.
Ajax: Getting or sending only the necessary data to the screen or server without reloading the entire page.
Alexa: Previously, a list that ranked websites by their traffic. Now an SEO tool.
Algorithm: A path designed to achieve a goal.
Alt Text: Text in the source code of a site's ad image.
Always on: Brands continuing their advertising communication uninterrupted.
AMO: Abbreviation of SEO in Turkish. Stands for search engine optimization.
AMP: System established for web pages to work faster on mobile devices.
Analytics: The most advanced website counter in the world.
Anchor Text: The text used when providing a link. Link-anchor text.
Animated GIF: Animated gif.
Apache: Open-source web server software. Its market share in the industry is very high. It can run on Unix, GNU, FreeBSD, Linux, Solaris, Novell NetWare, Mac OS X, Microsoft Windows, OS/2, TPF, and eComStation operating systems.
Application: Application.
Aspect Ratio: The ratio of the width to the height of an image.
Async: Optimizes JavaScript on a site. JavaScript loads when the page is fully ready, improving site speed.
Attribution: A report showing the contribution of each step, channel, or medium taken by the user in their conversion journey.
Audience Targeting: Target audience data.
Audience: The user base that brands aim to reach.
Audio ad: Audio advertisement.
Augmented reality advertising: Advertising that combines real-world (visual, audio) with device-generated GPS data.
Authority Links: Links from high-authority sites.
Autoplay: Videos automatically playing.
Automated guaranteed: Automated purchasing method that streamlines sales. The agreement is made directly between the buyer and seller.
Background: Background.
Backlink: All links referring to and redirecting to your website.
Bandwidth: The capacity of the data communication channel.
Barter: Exchange, trade-off.
Behavioral advertising: Behavioral advertising.
Behavioral Targeting: Behavioral targeting.
Below the fold: The part of a page not immediately visible to the user without scrolling.
Below the line: Narrowly targeted ads reaching a smaller audience.
Black hat: Believing to optimize a site with unethical techniques.
Blacklist: Terms or site addresses that will prevent the publication of an ad campaign.
Bleed: Ad overflow.
Blog: Weblog, web diary.
Bonus impression: Extra display, free display.
Bot: Software that mimics real user behavior.
Cost Per Completed View (CPCV): Cost paid for the full viewing of a video ad.
Cost per Download (CPD): Cost per download.
Cost Per Engagement (CPE): Cost per engagement.
Cost Per Install (CPI): Cost per install.
Cost Per Lead (CPL): Cost of generating a customer.
Cost Per Mille (CPM): Cost per thousand impressions.
Cost Per Open (CPO): Cost per open.
Cost Per Sale (CPS): Cost per sale.
Cost Per View (CPV): Cost per view for video advertising.
Creative: Creative work.
Crawling: Program where internet
.htaccess: Configuration file located on Apache servers. This file is used for operations such as URL redirection, hotlink protection, IP blocking.
200: Successful operation of the page.
204: No content.
301: Permanent redirection of URLs on the site to other URLs.
302: Temporary redirection of URLs on the site to other URLs.
403: Forbidden page, possibly related to write permission.
404: Error page for redirecting incorrect URLs.
500: Server error.
Ad Request: Advertisement request.
Ad Server: Advertisement server.
Ad Serving: Delivery of online advertisements to end users by the advertising management system.
Ad Space: Advertising space.
Ad Spending: Expenditures made for advertising.
Ad Stacking: Covering ad spaces on a page.
Ad Unit: Advertising space.
Ad: Advertisement.
AdSense: System developed by Google, allowing publishers to display ads on their sites and earn money.
Advergaming: Game produced for advertising purposes.
Advertiser: Advertiser.
Advertising Agency: An agency specializing in the field of advertising. It works on multiple processes, from the strategy of all ad purchases to daily campaign management and purchasing.
Advertising Network: Provides the opportunity for advertisers and publishers to communicate through digital media. It houses multiple publishers in its inventory and sells this inventory to advertisers.
Advertorial: Advertisement in the form of news.
AdWords: Google's advertising service where you can publish your ads on Google and AdSense publisher sites. New name: Ads
Affiliate Network: Network that operates based on revenue sharing.
Ads: Google's advertising publishing service. Formerly known as AdWords
Affiliate: Affiliate.
Agency Discount: Agency discount.
Ahrefs: A tag that defines a link.
Ajax: Getting or sending only the necessary data to the screen or server without reloading the entire page.
Alexa: Previously, a list that ranked websites by their traffic. Now an SEO tool.
Algorithm: A path designed to achieve a goal.
Alt Text: Text in the source code of a site's ad image.
Always on: Brands continuing their advertising communication uninterrupted.
AMO: Abbreviation of SEO in Turkish. Stands for search engine optimization.
AMP: System established for web pages to work faster on mobile devices.
Analytics: The most advanced website counter in the world.
Anchor Text: The text used when providing a link. Link-anchor text.
Animated GIF: Animated gif.
Apache: Open-source web server software. Its market share in the industry is very high. It can run on Unix, GNU, FreeBSD, Linux, Solaris, Novell NetWare, Mac OS X, Microsoft Windows, OS/2, TPF, and eComStation operating systems.
Application: Application.
Aspect Ratio: The ratio of the width to the height of an image.
Async: Optimizes JavaScript on a site. JavaScript loads when the page is fully ready, improving site speed.
Attribution: A report showing the contribution of each step, channel, or medium taken by the user in their conversion journey.
Audience Targeting: Target audience data.
Audience: The user base that brands aim to reach.
Audio ad: Audio advertisement.
Augmented reality advertising: Advertising that combines real-world (visual, audio) with device-generated GPS data.
Authority Links: Links from high-authority sites.
Autoplay: Videos automatically playing.
Automated guaranteed: Automated purchasing method that streamlines sales. The agreement is made directly between the buyer and seller.
Background: Background.
Backlink: All links referring to and redirecting to your website.
Bandwidth: The capacity of the data communication channel.
Barter: Exchange, trade-off.
Behavioral advertising: Behavioral advertising.
Behavioral Targeting: Behavioral targeting.
Below the fold: The part of a page not immediately visible to the user without scrolling.
Below the line: Narrowly targeted ads reaching a smaller audience.
Black hat: Believing to optimize a site with unethical techniques.
Blacklist: Terms or site addresses that will prevent the publication of an ad campaign.
Bleed: Ad overflow.
Blog: Weblog, web diary.
Bonus impression: Extra display, free display.
Bot: Software that mimics real user behavior.
Cost Per Completed View (CPCV): Cost paid for the full viewing of a video ad.
Cost per Download (CPD): Cost per download.
Cost Per Engagement (CPE): Cost per engagement.
Cost Per Install (CPI): Cost per install.
Cost Per Lead (CPL): Cost of generating a customer.
Cost Per Mille (CPM): Cost per thousand impressions.
Cost Per Open (CPO): Cost per open.
Cost Per Sale (CPS): Cost per sale.
Cost Per View (CPV): Cost per view for video advertising.
Creative: Creative work.
Crawling: Program where internet