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Hello valuable forum members, I am providing this training with the aim of contributing to the SEO industry and helping all members achieve something utilizing this information. I aim to complete the training within approximately 2 months by sharing 1 section each day. Based on engagement rates, we will have SEO tool coupons and codes as giveaways. Don't forget to leave your comments!
1. What is SEO? Search Engine Optimization is about optimizing the website to meet the criteria of search engines, making it easier for search engines to "crawl" websites and increasing the visibility of key search terms in search engine searches. In essence, when we learn to play by the rules of the game, Google always rewards us.
2. The 3 fundamental categories of SEO: There are 3 fundamental categories of SEO efforts:
- Technical SEO: Involves ensuring the site can be easily indexed by bots, covering technical aspects like server, speed, page, and URL structure. While technical SEO topics may not carry as much weight in search engine rankings as content and link building, they are partially important due to their impact on the site's health.
- Content: Includes content quality, keyword usage, page layout, titles, visuals, and internal-external linking. The originality and quality of content directly affect rankings.
- Link Building: Refers to links from other sites to your homepage and content pages. The number and quality of these links directly influence your rankings.
According to the current Google algorithm, if you have good content but inadequate link building, you still have a chance to rank well. Conversely, if you have poor content but successful link building, you can also achieve a good ranking. With good content and link building, you can rank at the top. Technical SEO efforts provide relatively less advantage against content similar to yours in rankings.
3. How will we progress? This guide is structured in a modular way based on SEO success factors. Instead of providing a step-by-step narrative, it explains basic concepts and strategies modularly to help you gain knowledge. However, to guide beginners starting from scratch in SEO, I am adding progress steps.
General progress steps for SEO:
- Start by creating unique and high-quality content. Conduct keyword research before creating content to determine the necessary keyword group. Fix the technical errors of the site, make adjustments to enable smooth crawling by Google bots, and optimize the overall performance of the site.
- After creating content, start link building and external SEO efforts. The number and quality of backlinks from sites relevant to your content directly impact your rankings.
- Regularly update and optimize your content over time. Start tracking your results by monitoring the traffic and ranking performance of your site and pages using Google Analytics, Search Console, and other SEO tools.
That's all for this training; see you in the next sections.
1. What is SEO? Search Engine Optimization is about optimizing the website to meet the criteria of search engines, making it easier for search engines to "crawl" websites and increasing the visibility of key search terms in search engine searches. In essence, when we learn to play by the rules of the game, Google always rewards us.
2. The 3 fundamental categories of SEO: There are 3 fundamental categories of SEO efforts:
- Technical SEO: Involves ensuring the site can be easily indexed by bots, covering technical aspects like server, speed, page, and URL structure. While technical SEO topics may not carry as much weight in search engine rankings as content and link building, they are partially important due to their impact on the site's health.
- Content: Includes content quality, keyword usage, page layout, titles, visuals, and internal-external linking. The originality and quality of content directly affect rankings.
- Link Building: Refers to links from other sites to your homepage and content pages. The number and quality of these links directly influence your rankings.
According to the current Google algorithm, if you have good content but inadequate link building, you still have a chance to rank well. Conversely, if you have poor content but successful link building, you can also achieve a good ranking. With good content and link building, you can rank at the top. Technical SEO efforts provide relatively less advantage against content similar to yours in rankings.
3. How will we progress? This guide is structured in a modular way based on SEO success factors. Instead of providing a step-by-step narrative, it explains basic concepts and strategies modularly to help you gain knowledge. However, to guide beginners starting from scratch in SEO, I am adding progress steps.
General progress steps for SEO:
- Start by creating unique and high-quality content. Conduct keyword research before creating content to determine the necessary keyword group. Fix the technical errors of the site, make adjustments to enable smooth crawling by Google bots, and optimize the overall performance of the site.
- After creating content, start link building and external SEO efforts. The number and quality of backlinks from sites relevant to your content directly impact your rankings.
- Regularly update and optimize your content over time. Start tracking your results by monitoring the traffic and ranking performance of your site and pages using Google Analytics, Search Console, and other SEO tools.
That's all for this training; see you in the next sections.