For years, URL structures have been one of the most critical aspects of SEO. Despite their importance, many website owners and "SEO Experts" tend to overlook this topic.
How you structure the URL of a blog post, category, or service page is crucial. Here are some key considerations:
Happy forum discussions!
How you structure the URL of a blog post, category, or service page is crucial. Here are some key considerations:
- Trailing Slash Decision:Decide whether or not your URL will end with a trailing slash.
- Example:
- seoegitim.com/seo-nedir
- seoegitim.com/seo-nedir/Although these URLs may look the same to many, Google treats them as different pages. Consistency is key, and you should build your internal and external links accordingly.
- Example:
- URL Length and Content:A URL should both convey the topic to the user and be as short as possible.
- Incorrect: seoegitim.com/seo-nedir-ve-nasil-yapilir-guncel-2024/
- Correct: seoegitim.com/seo/While the shortest format is often a matter of preference, the most important thing is to include your target keyword and words that inform users about the content.
- Directory Structure Usage:Google bots index your website in directories. The root directory, typically your homepage, is the starting point for your site's authority.
- For example:
- domain.com/whiteseo/teknik-seo/
- domain.com/whiteseo/link-yapisi/
- domain.com/whiteseo/article/ In this case, /seo/ is the parent directory. The more related content you have under /seo/, the more it enhances the topical authority of this page, positively impacting rankings. Focusing on backlinks to the /seo/ page can be a strategic choice since the authority will benefit the subdirectories.
- For example:
Happy forum discussions!