The mess of the SEO market

[Mannuel]

Friends, I have heard and seen a lot about SEO on forums or in various communities for a long time. I wanted to respond to many of them but closed the tab halfway through the article. Unfortunately, the SEO market is filled with people who do not know their job, are unaware of their lack of knowledge, cannot answer technical questions, and cannot think beyond simple and popular methods. In fact, this is not just ignorance because ignorance implies awareness, these folks are plain ignorant or qualified **************. When you provide a service or answer someone's question, claiming to be an SEO expert without even knowing the basic rules governing a website is troubling. These individuals have not even glanced at Google's articles. They only rely on hearsay practices to provide short-term benefits but end up victimizing the service recipients in the long run. They can even complicate the simplest solutions. These people constitute such a large portion of the market that finding someone who does their job correctly has become quite challenging. It's all about getting backlinks, filling with original content, using h tags, keywords, and the commonly misunderstood bold application (the correct term is the strong tag, you have probably never heard of it). To those who are looking to receive or have received SEO services, here are a few questions to ask your SEO consultant! 1. Question: How much coding knowledge do you have? Without even knowing a basic design language like HTML, claiming to be an SEO expert is a lie. HTML is the most basic language, and according to an article by Google's SEO consultant, an SEO expert needs to know JavaScript and be able to intervene in the site when necessary. 2. Question: Where did you learn SEO from? This is a crucial question to ask. How will you manage an organization like SEO, which needs to be handled comprehensively, with fragmented information learned from YouTube, forums, or hearsay? 3. Question: Do you read Google's articles? 4. Question: What SEO scores have you achieved on which websites before? 5. Question: What can you offer regarding user experience? This question should be asked as a priority. Excessive SEO is not SEO. Creating a site entirely tailored to Google's preferences may not always align with what users want. Unfortunately, our local, practical-minded friends are developing article-writing software using artificial intelligence. When a user visits your site and finds a poorly written article, they will inevitably exit the site. If the session duration on your site is less than 30 seconds, will Google bother looking at your site's SEO? In summary, Google constantly updates its algorithms and keeps what those algorithms favor a secret to encourage these clever SEO tricksters to create organic content. Google only states that it prefers original work but does not specify exactly how to use an h tag. There are many more technical details, but I won't delve into them. Advertising professionals, who are familiar with the field, know that SEO is just adapting a website according to the WWW protocols and logic. Google never acts fairly and displays result pages based on individual experiences. Even the IP addresses you share can impact this… I may not be as much of an expert in SEO as you are, but my experience tells me to stay away from places that talk about SEO. After all, isn't our common keyword ultimately this: SEO?