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What is a Meta Description?

toxicmix

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You now know that the foundations of search engines are built on Meta Title and Description. The sentences entered in the Description field appear in search results. Therefore, users read the Meta Description section before entering our site. It will be useful to construct sentences that will attract users and contain our target keywords here. 160 characters are sufficient for Google.

How to Create Meta Description?
<meta name="description" content="The text we enter here will appear in search results."/>

- Unique meta description content should be written for each page.
- If not written, it should be automatically taken from the page.
- Repeating keywords more than 2-3 times will increase the spam score.
- This area can be considered as a summary of the page.
- It should provide clear information about the page.

While Google works on improving the success of the listed results on its side, it also provides various recommendations to webmasters to help optimize the system. One of these recommendations was released by Google recently for better creation of META descriptions. With the update that came along with the recommendations, an important step was taken by Google for better results.

How to Create META Description as Recommended by Google?
We can say that Google determines which information will be displayed in the snippet based on its general knowledge about your site. The content identified as most relevant in the snippet is directly displayed in the search results. If the content does not align with the concept of "most relevant," Google will create the snippet content according to your guidance.

Google used to pull snippet content from sites like DMOZ in the past, but with the closure of DMOZ, this process became obsolete. With the update it released, it closed this gap. We can say that the key to appearing at the top is tied to META descriptions by making the following statement.

"Well-crafted meta descriptions that are accurate play a crucial role in connecting the search query with the content. By utilizing this factor correctly, you must convince the user that you are the most relevant page."

The primary issue when entering meta descriptions is usually site owners making descriptions that are to be unique for each page the same for the entire site and disregarding the rule that pages should be unique. As a result, unique meta descriptions should be created for each content in the correct way to attract users effectively. Good luck.
 

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