What is an SEO Specialist?

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If you have a real passion for search engine optimization (SEO) as a career field, by reading through our article on what an SEO specialist is, you can gain in-depth knowledge about your process. The Internet continues to shift marketing and advertising expenses from traditional channels to measurable digital platforms. There is a growing demand for SEO specialists for companies looking to appear in natural search engine results. In this comprehensive review, we'll explore the present and future profession of "SEO Specialist." Welcome to your journey as an SEO specialist, and we hope that you won't encounter challenges along the way and that SEO expertise can lead you to the success you desire. If you are considering becoming an SEO specialist, the first thing we recommend you do is to understand and enhance the skills you'll need to succeed. At Turksem.com, we have written numerous articles to help you learn. Pay careful attention to this short guide that covers the 10 skills SEO specialists need in order to assist you in your learning. We will explain what an SEO specialist is, what they do daily, and the most important skills needed to succeed in their roles. An SEO specialist is responsible for designing and implementing an SEO strategy within the organization and is a search engine marketing expert. They work at strategic, tactical, and operational levels within the SEO realm. They conduct market research, keyword research, competition analysis, and other tasks to develop a conscious SEO strategy for their organization's websites. They work to create link-building opportunities to enhance their organization's authority, trust, and credibility. SEO specialists operate in three core areas: Technical SEO, On-Page SEO, and Off-Page SEO. In many organizations, an SEO manager must also take on a leadership role. They may lead a team of SEO specialists, provide training and guidance, and may also be responsible for delegating tasks. They work closely with the company owner/general manager to align marketing activities with business goals. An SEO specialist conducts keyword research to determine which keywords to target for the organization's SEO and website content, whether for their own organization or a client's. They are responsible for increasing website traffic through both On-Page and Off-Page SEO efforts and improving a website's technical implementation to ensure it is optimized for both users and search engine bots. SEO specialists are also responsible for developing and implementing content strategy. Content marketing aims to create informative, valuable, and ultimately valuable content for potential customers. Effective content marketing positions an organization as a trusted authority within its industry or niche, and it is crucial for creating brand advocates. SEO specialists are involved in developing the content strategy, determining content titles for a "content writer," and may spend time creating content themselves. SEO specialists must also engage in client meetings and presentations. They must discuss strategies, prioritize tasks, and present reports to company managers regarding the performance of the websites they are working on. By utilizing tools and resources such as Google Analytics, SEO specialists analyze web traffic data to understand which web pages or search queries drive the most traffic, potential sales, and conversions for clients. They must make data-driven decisions on where to scale optimization efforts for keyword targeting and maximum impact. Almost everything in SEO is a mathematical term. We have compiled the top 10 skills that SEO specialists need to develop in order to advance in their careers. These skills are often mentioned in job descriptions for SEO specialist roles and are utilized every day by our own SEO specialist, Tahir Dinç, to achieve real results in search marketing. 1. Content Marketing – Includes the ability to design, plan, create, and share valuable content for potential customers. 2. Technical SEO Optimization – Involves optimizing the technical implementation of a website to increase organic search visibility. 3. Link Building – Encompasses specific techniques and methods to encourage other trusted websites to link to a client's website. 4. On-Page SEO – The process of optimizing individual web pages to increase visibility in organic search results. 5. Website Management – Requires knowledge of web content management systems to publish optimized content, manage comments, and perform other administrative tasks. 6. HTML/CSS – Understanding HTML and CSS allows SEO specialists to make simple coding changes on a website without developer assistance. 7. Conversion Rate Optimization (CRO) – Involves using specialized software to conduct content experiments to increase conversion rates and revenue. 8. Copywriting – Must be able to create informative and engaging website content, guest posts, and other creative media while adhering to Turkish language rules. 9. Project Management – Involves planning SEO projects, creating realistic timelines, communicating with stakeholders, allocating resources, troubleshooting, presenting results, and measuring outcomes. 10. Customer Relationship Management – Includes regular meetings with customers to align marketing activities with business goals, set realistic expectations, and deliver positive results. In just three simple steps, you can become an "SEO Specialist": 1. Develop Skills and Obtain an SEO Certification – Spend some time improving your skills related to search engine optimization