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Retargeting Lists for Search Ads, or RLSA, refer to lists for search engine advertising that allow you to target users who have previously visited your website. With RLSA ads, when a user searches for a keyword you have specified and has visited your website before, they will see your ad in search results. Learn more about RLSA in search ads here: [RLSA - What Is It? Using Retargeting Lists in Search Advertising](https://www.efealtinelli.com/rlsa-nedir-arama-reklamlarinda-yeniden-pazarlama-listeleri/)