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What is the Logic Behind This Website?

RainDeath

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Hello, we are distributors of a company called Doctorem International. We have had special websites created for ourselves and our business. These websites are fully compatible with Google and SEO criteria. However, there are some sites that, despite being spammy and containing nothing but keywords, still rank at the top. They have even been cited as a rich snippet reference. Our websites are herbalkullan.com and yeninesilbant.com. The spammy site in question is doktorem.com. We are curious about the logic behind this site and if it is necessary for Google, we would like to have a site created that will perform similarly for us.
 

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