What is the Target ROAS?

[YaBoiSmokey]

The Target ROAS is a Google Ads bid strategy representing the return on ad spend you aim to achieve through your advertising efforts. Simply put, with this bidding strategy, you tell Google how much money you want to make for every 1 TL you spend on ads, and Google delivers this result for you. Before moving to the Target ROAS bid strategy, let's clarify what ROAS is. What is ROAS? ROAS stands for Return on Ad Spend, which signifies the return on advertising investment. The ROAS formula is as follows: ROAS = (Conversion Value / Cost) * 100 So, how does Target ROAS work? Google utilizes various factors such as the device used for bidding, the user's shopping history, demographic information, day and time of the search to predict a value and determine a bid accordingly. Source: https://www.efealtinelli.com/hedef-roas-nedir/