What is the Target ROAS?

[YaBoiSmokey]

Target ROAS is a Google Ads bidding strategy that represents the return on ad spend you aim to achieve through your advertising investments. Simply put, in this bidding strategy, you inform Google how much you want to earn for every 1 TL spent on advertising, and Google delivers this result for you. Before transitioning to the Target ROAS bidding strategy, let's explain what ROAS is. What is ROAS? ROAS stands for Return on Ad Spend, indicating the return on advertising investment. The ROAS formula is as follows: ROAS = (Conversion Value / Cost) * 100 So, how does Target ROAS work? Google utilizes various factors such as the device used for bidding, the shopping history of the user performing the search, demographic information, search day, and time to make a bid. By leveraging this data, Google predicts a value and determines a bid accordingly. Source: https://www.efealtinelli.com/hedef-roas-nedir/