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What is WordPress On-Page SEO? What are the Common Mistakes?

Datriox

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SEO, Search Engine Optimization, essentially consists of two main categories: On-Page and Off-Page optimization. In recent years, some experts have introduced a third category known as Technical SEO. Conducting On-Page SEO tasks correctly on WordPress-based websites is much easier compared to other scripts or software. In this guide, we will discuss what WordPress On-Page SEO is and how to fix existing errors.

What is WordPress On-Page SEO?

On-Page SEO, in short, refers to fulfilling the metrics required by Google's search engine for websites. After fixing internal errors, it is important to start off with Off-Page SEO activities, such as building a backlink profile. Before focusing on backlinks, addressing On-Page SEO errors first is crucial for maximizing efficiency.

WordPress On-Page SEO Errors

One common mistake website owners make is not including key keywords in the Title and Description sections. For instance, if you run a blog focusing on WordPress and SEO categories, your Title could be: "Turkey's WordPress and SEO Guide." Ensuring proper keyword selection and placing them in your domain name are factors to consider before establishing your site.

WordPress Permalink Settings

Using shorter links with the "/%postname%/" tag is preferred by Google. Avoid adding unnecessary extensions like ".html" to links, and use appropriate tags like "category" and "tag" in the respective sections for better organization.

Sitemap Settings

Avoid indexing pages with weak content, such as tag pages, and make sure to use proper tags like "noindex" to exclude them from your sitemap.

SEO Plugin for WordPress

Choosing the right SEO plugin is crucial. Rank Math has gained popularity for its free tools not found in other plugins' free versions. Features like Schema, Instant Indexing, Site Maps, and 404 Monitoring make Rank Math a recommended choice for WordPress On-Page SEO.

Site Speed and Loading Time

Site speed is a key factor in On-Page SEO. Opt for a fast, reliable hosting provider to ensure your site's loading time is optimized. Inadequate hosting can negatively impact your site's performance, so choose wisely.

Content, Pages, and Categories

Creating SEO-friendly content is essential. Use informative articles supported by images and videos. Consider leveraging platforms like YouTube to enhance your content strategy. Correctly implementing focus keywords, internal linking, and image tagging within your content are crucial for improving your site's SEO performance.

H1, H2, and H3 Tag Usage

Properly utilizing H1, H2, and H3 tags is still important for SEO. Ensure to include your key keyword in these headings accordingly. Avoid leaving pages without SSL certificates as they can impact your site's reputation.

By addressing and optimizing these aspects of WordPress On-Page SEO, you can improve your site's visibility and ranking on search engines. Stay tuned for similar content updates. [Source: WordPress On-Page SEO Guide]
 

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